![jay z on to the next one mv jay z on to the next one mv](https://i.pinimg.com/736x/ed/32/f2/ed32f2cfe4747dc62ee88d25000906e7--swizz-beatz-jay-z.jpg)
He strikes me as a very intelligent and forward-thinking person and I have huge respect for him and his label for wanting to bring something different. tell the truth, I wouldn’t speak for Jay. Whoever they are it’s good to take chances with them, and to ignore what they’ve done before.ĭid Jay come up with the avant-garde treatment for the video? If so, do you think he (or yourself) was aware of the talk that some of the imagery would ignite? I try not to have preconceived ideas of who an artist is, or what they’re going to like. I tend to approach all types of artists in the same way. Were there any differences between filming the more low-key likes of the Corinne Bailey Rae and James Blunt and an in-your-face artist like Jay-Z? You can connect anything if you try hard enough, and make it mean anything you want it to.
![jay z on to the next one mv jay z on to the next one mv](https://m.media-amazon.com/images/M/MV5BMTA1ODhlMGUtMGZkZi00ZDAwLThlMzUtOTZiYjgwYTFmODFlXkEyXkFqcGdeQXVyMjA4OTI5NDQ@._V1_UY1200_CR285,0,630,1200_AL_.jpg)
None of it is owned by any one culture or belief system. There is imagery in this video that is drawn from all over the place. Conspiracy theory is another thing entirely, and seems to me to be about projecting pre-existing beliefs and desperately looking for things that confirm them. One of the great things about music videos are they can be enjoyed purely visually-it doesn’t need to mean anything or make any sense. They don’t always want or need things to be spelt out for them. However, I’ve always felt that the viewing public was, in general, extremely visually literate. I think when you’re dealing in abstract imagery people are going to want to draw lines between things and make sense of it. I’m aware of the stir the video has caused and what people are saying. What are your thoughts about such talk and why do you think music fans are so quick to believe a conspiracy narrative? There’s been a lot of talk about Jay’s video containing Freemason imagery such as the horned animal head, an eagle and skull. But also, I wanted to make a video that appealed to hip-hop fans. It was going to be radical almost by default because the hip-hop video is an oddly conservative genre…it seems more stuck in its message than other types of music videos. Sam Brown: It was important to ignore the fact that it was a hip-hop video, and simply make a video. VIBE: When you were first approached about directing Jay-Z’s “On To The Next One” did you feel you had to shoot the video differently considering it was hip-hop?
![jay z on to the next one mv jay z on to the next one mv](https://i.vimeocdn.com/filter/overlay?src0=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F831228464-70a8096b8060fade08e547eae2b14488654e3c642cc78f1d036f9f1d16cccdd5-d_1280x720&src1=https%3A%2F%2Ff.vimeocdn.com%2Fimages_v6%2Fshare%2Fplay_icon_overlay.png)
After all, the man directed Jay’s avant-garde statement. Was Jigga a Freemason? Was the clip backed by the all-powerful Illuminati? And just how in the hell did Jay get the new Jaguar XJ before it even hit the U.S.? Award-winning UK-based video director Sam Brown, the visionary behind clips for Corinne Bailey Rae (“Put Your Records On”), James Blunt (“You’re Beautiful”) and the Foo Fighters (“Wheels”), has the answers to all those questions and more. When Jay-Z’s “On To The Next One” video premiered New Year’s Eve, the black-and-white clip, with its ominous images of animal horns, crucifixes, and skulls, sparked a barrage of conspiratorial questions. Exclusive: “On To The Next One” Director Sets The Record Straight